Maxim Innovations - News and Views

A Leading Manufacturer of Baby Formula launches rebate program

A leading manufacturer of baby formula recently launched a rebate program managed by Maxim Innovations. There products can be labeled under store brands such as Kroger, Wal-Mart, Target and Walgreens.

For a limited time, consumers can receive a rebate on the purchase of baby formula. The rebate amounts to a free can of product. Maxim Innovations will be issuing a prepaid card to the consumers for the rebate. With prepaid cards, we\'re able to monitor the spend of the rebate. This can lead to an increased understanding of the consumer.

Types of Incentive Programs

There are three basic structures to incentive programs. The type of program is influenced by what your business goals are. What do you want to accomplish?

In establishing goals, you want to make sure they are meaningful. You also want to read both quantitative and qualitative results. The goals can be challenging yet attainable.

The three basic structures for incentive programs are as follows:

Close-ended programs - These programs single out only the top performers, allowing just a certain number of participants to achieve an award. This type of incentive program makes it easier to administer and especially budget for. However, it\'s more apt to award those who are already preforming for you and leave out those that need the most motivation
Open-ended programs - This program awards people who achieve a level of performance. The motivational impact is maximized and you get the greatest amount of participation since everyone is eligible to receive an award.
Plateau programs - This type enable individuals to win ever-increasing levels of awards based on increments. This pushes people to work a little harder to achieve the next level.

You can also choose a combination of structures. For instance, close-ended and open-ended. This allows you to differentiate between your top and median performers. Give higher profile awards to those who achieved or improved the most.

Which ever structure is chosen, make sure your actions promote all aspects of productivity and quality. You don\'t want to meet a goal in one area that causes another to suffer.

Global Leader in High Performance Lubricants Holds Group Incentive Trip

A global leader in high performance lubricants and metalworking fluids held their 2009 group travel incentive trip in beautiful Cabo San Lucas, Mexico, April 22-25, 2009.

Organized by Maxim Innovations, the incentive trip recognized the top distributor sales representatives nationwide for 2008. The top sales representatives were treated to a 4 day; 3 night trip to Cabo San Lucas, Mexico at the all-inclusive resort RIU Palace.

The trip served to recognize the sales by the distributor sales representatives. This also provided a unique opportunity to build strong personal relationships between the manufacturer and their distributor sales champions.

Worldwide Software Company Launches Reseller Loyalty Program

On April 15, 2009, a worldwide backup and recovery software company launched a reseller loyalty program with Maxim Innovations, LLC. The loyalty program is aimed at the indirect sales channel. Reseller sales engineers and sales representatives will earn rewards for registering their bid and closing the sale. This program will enable the client to have greater visibility into channel sales and increase brand loyalty by motivating individuals to include their product in the solution.

National OEM Automotive Parts Source Launches Consumer Rebate Program

On April 1, 2009, a national OEM automotive parts source launched a consumer rebate program with Maxim Innovations, LLC. The high-quality auto parts OEM source partners with more than 25,000 repair facilities nationwide. The 3 month rebate program will undoubtedly motivate consumers to have their automotive serviced using the client\'s auto parts

CES - Jan. 8 - 11

Maxim Innovations will be once again be attending the International CES show in Las Vegas, January 8-11, 2009.

Increasing Productivity, Morale & Sales

Times are definitely tough. Consumers are shopping more than buying. Employers are searching for ways to keep morale up and engage their employees. Loyalty is more important then ever.

Salary alone does not motivate. In fact, workers today feel entitled to pay. Direct compensation is not linked to productivity or performance. With incentives, there is no longer that entitlement. Performance is directly tied into compensation. It does tap into a well of productivity.

Incentives provide augmented compensation. One that a worker has a direct say, one that motives the employee to reach the next level and helps a company grow in an ever increasing competitive market.